In August 2018 Accelerate Group Limited acquired Webtrends Optimize from Webtrends Inc.

The acquisition covered included 28 FTE, all existing client contracts, the Optimize IP & Worldwide patents and the technology itself.

Webtrends Optimize is a digital website optimisation business specialising in conversion rate optimisation (A/B and multivariate testing) and personalisation. It is a powerful, enterprise-grade platform, supported by a team of CRO experts designed to maximise website ROI.

You can find more information on about Webtrends Optimize here.

Categories: Acquisitions

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